Thu, May 17, 2012, 7:20 AM NZST - New Zealand Markets open in 2 hrs 10 mins

Franchisees not happy with experience

Research shows running a franchise may not be all it's cracked up to be.

A recent study by Massey University shows a large number of franchisees feel their experience of franchising didn't live up to expectation.

Report author Dr Susan Flinte-Hartle says over a quarter have experienced conflict with their franchiser at one time or another.

She says franchisers had a more positive take, reporting a low incidence of conflict with franchisees being, on the whole, very happy.

Dr Flinte-Hartle says of those in a dispute, nearly 40 percent said the conflict was never resolved, and 28 percent viewed their resolution as unsatisfactory.

 

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