Lifestyle Appliances moves into Moorhouse in Chch

Lifestyle Appliances - a specialist luxury kitchen showroom, which is part of the Noel Leeming network has proudly opened its first South Island store and fourth store nationwide, in Moorhouse Avenue, Christchurch.

The premium kitchen destination specialises in high-performance and stylishly designed kitchen and laundry appliances with a focus on the in-store customer experience using built-in cooking facilities and a spacious showroom.

Tim Edwards, CEO of Noel Leeming says: "Lifestyle Appliances offers a bespoke service to our customers with support from a team of trained experts to make sure they select the right products for their particular needs."

"We are focusing on the in-store experience for our customers, offering end-to-end service across a range of premium cooking and appliance solutions.

"We have had excellent feedback on the interactive cooking space in Lifestyle Appliances, which allows customers to really engage with and understand a range of appliances to help them make the best decision for their needs," says Mr Edwards.

The new Moorhouse store opening coincides with the recent appointment of top New Zealand chef, Josh Emett as ambassador for Lifestyle Appliances stores. Mr Emett will be officially opening the store and demonstrating his culinary skills in the new kitchen showroom.

"More and more New Zealanders are embracing the trend of cooking and entertaining at home and I’m proud to partner with Noel Leeming Lifestyle Appliances, which has the best appliances on the market all showcased in an incredible environment. It’s like walking into kitchen heaven," says Mr Emett.

Mr Edwards says: "The opening of Lifestyle Appliances in Christchurch is very exciting for Noel Leeming, as this was the birthplace of the first Noel Leeming store, 41 years ago."

Noel Leeming has just undertaken a major re-investment to refresh and reconfigure its 77 stores throughout the country, as well as unveiling an updated, refreshed logo and brand.

"The premium Lifestyle Appliances stores showcase a specialist, high performance range of kitchenware and is another example of how our team of passionate experts are dedicated to meet the needs of our customers," says Mr Edwards.

Lifestyle Appliances has over 30 premium brands including Asko, Electrolux, Fisher & Paykel, Scholtès, ILVE, Steel, De Dietrich, Delonghi and more on display in the purpose-built showroom.

The other Noel Leeming Lifestyle Appliances stores are in Napier, Wairau Park and St Lukes in Auckland.