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Lifestyle Appliances partners with Josh Emett

Lifestyle Appliances - the premium kitchen destination, announces its partnership with world renowned restaurateur and MasterChef New Zealand judge, Josh Emett.

As ambassador, Emett’s role includes opening Lifestyle Appliances stores across the country, hosting VIP events, sharing recipes and recommending favourite appliances from the premium ranges in store.

"More and more New Zealanders are embracing the trend of cooking and entertaining at home and I’m proud to partner with Noel Leeming Lifestyle Appliances, which has the best appliances on the market all showcased in an incredible environment. It’s like walking into kitchen heaven," says Mr Emett.

Lifestyle Appliances is a dedicated store inside selected Noel Leeming stores with cooking in-built facilities and spacious purpose-built showrooms displaying premium kitchen appliances. The showroom is supported by a team of specialists who provide one-on-one product demonstrations and support the customer to select the right products for their particular needs. There are 3 Lifestyle Appliance stores nationwide, Wairau Park, St Lukes and Napier, with Moorhouse in Christchurch opening very soon.

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Noel Leeming CEO, Tim Edwards says: "Our Lifestyle Appliances stores specialise in high performance, stylishly designed kitchenware, so a partnership with Josh Emett as a world-renowned culinary chef is a natural fit and our team are looking forward to working with Josh and helping our customers benefit from his expertise.

"We are focusing on the in-store experience for our customers, offering end-to-end service across a range of cooking and appliance solutions. We have had excellent feedback on the interactive cooking space in Lifestyle Appliances, which allows customers to really engage with and understand a range of appliances to help them make the best decision for their needs," says Mr Edwards.

Josh Emett was a Michelin star recipient during his time heading restaurants for chef, Gordon Ramsay. He is also Food Director at Auckland’s Ostro and owner of restaurants Rata and Madam Woo in Queenstown.

Noel Leeming Lifestyle Appliances in Napier opened on 8 August and the grand opening for Lifestyle Appliances in Moorhouse, Christchurch will take place on 11 September with further openings taking place throughout the country.