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With Fox, Comcast CEO Faces Biggest Decision Since NBC Deal

With Fox, Comcast CEO Faces Biggest Decision Since NBC Deal

It’s decision time for Comcast Corp., which faces one of the biggest moments in the cable giant’s 55-year-old history. After Walt Disney Co. raised its offer for 21st Century Fox Inc.’s entertainment assets to $71.3 billion, Comcast Chief Executive Officer Brian Roberts is now mulling how to respond to the escalating bidding war. Wall Street is girding for Comcast to counterbid with something around $41 or $42 a share in cash.