Georgetown Neighborhood Presence Could Unlock More Value for Amazon

Although Amazon’s (AMZN) decision to open a physical bookstore in the Georgetown neighborhood may have been motivated by Washington’s underserved book market, a physical presence in Georgetown could bring more benefits to the company. Georgetown is one of the wealthiest neighborhoods in Washington, D.C., and that could mean that a good number of residents there already subscribe to the Amazon Prime program. Perhaps planting a bookstore in Georgetown could help Amazon attract more Georgetown households to Prime or capture more spending from existing Prime customers in the neighborhood.