Electronic Arts’ Digital Revenue Strategy
Electronic Arts’ (EA) digital revenue has risen significantly over the last few years. Players are now purchasing games as digital downloads instead of physical discs, driven by EA’s live services, which aim to enhance players’ experience and include micro-transactions, subscriptions, extra content, and esports. In fiscal 2018, its digital revenue rose 20% YoY (year-over-year) and accounted for 67% of its total revenue.