A Look at Ericsson’s Business Strategy
Ericsson’s (ERIC) CEO, Börje Ekholm, stated that the company’s top strategy includes a focus on customers and service providers. Ericsson has outlined three main challenges affecting the company: decreasing cost per gigabit, finding new avenues for revenue growth, and the transition toward digital platforms. Ericsson also aims to achieve technology leadership with product-led solutions sold at a global scale.