Why Credit Suisse Downgraded J.M. Smucker Stock

Along with Kraft Heinz (KHC), analyst Robert Moskow of Credit Suisse also downgraded J.M. Smucker (SJM) stock, citing problems in its key businesses. In reference to the Folgers brand, Moskow stated that the brand is losing appeal to its key customers, which is a troubling sign, especially given the fact that the brand accounts for about 25% of the company’s overall profits. Also, the analyst raised concerns over the company’s pet foods and snacks business.