Are JCPenney’s Strategic Initiatives Helping Sales?
Can New CEO Bring JCPenney Back on Track? JCPenney’s (JCP) net sales declined 7.5% in the second quarter of fiscal 2018, which ended on August 4, causing a 6.0% fall in the net sales for the first half of fiscal 2018. JCPenney’s same-store sales increased 0.3% in the second quarter and 0.2% in the first half of fiscal 2018.