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What Could Snap and Pandora Achieve with a Partnership?

Naomi Gray
Updated
What Could Snap and Pandora Achieve with a Partnership?

Snapchat parent Snap (SNAP) and Pandora (P) have partnered in what seems to be a move to benefit from the other’s strength to tackle their respective competition and grow their businesses. Pandora is bringing its music service to Snapchat, allowing Pandora subscribers to send their favorite songs to friends and family across Snapchat. The partnership with Snapchat gives Pandora an opportunity to reach a larger audience, which could, in turn, expand its revenue opportunities.

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