Under Armour: How It’s Placed among the Competition
Not long ago, Under Armour (UAA) challenged Nike’s (NKE) dominance in the sneaker market with the success of its Curry series. Now, UAA’s position is being challenged by New Balance, which recorded an 18% YoY increase in fiscal 2017 to $4.5 billion. UAA, on the other hand, grew sales by only 3% YoY during fiscal 2017 to ~$5 billion.