Apple’s Delicate Balancing Act in the iPhone Business
The iPhone is the chief contributor to Apple’s (AAPL) top line. However, Apple has struggled to accelerate its iPhone sales amid stiff competition from rivals Samsung (SSNLF), Xiaomi, Google (GOOGL), Sony (SNE), and smaller manufacturers backed by Nokia (NOK) and BlackBerry (BB). A steadily saturating smartphone market is also putting pressure on sales.