P&G Ends its YouTube Advertising Boycott, But With a Catch
Procter & Gamble Co., the biggest advertiser in the U.S., kept its ads off YouTube for more than a year because of concerns about inappropriate content. The consumer-goods giant, which spent $2.75 billion on ads last year, according to Kantar Media, told its brands like Crest and Tide this week they can buy spots on YouTube. The Cincinnati-based company stopped spending on YouTube in March 2017 following an outcry over extremist and other disturbing videos.