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Will This Be the Year Jumia Becomes "The Next Mercadolibre"?

·1-min read

You can forgive investors for getting excited. After watching Amazon (NASDAQ: AMZN) become the king of e-commerce in North America, many took what they saw and applied it abroad. So when e-commerce companies like Mercadolibre (NASDAQ: MELI) and Sea Limited (NYSE: SE) cropped up in Latin America and Southeast Asia -- and returned 4,400% and 1,200%, respectively, since going public -- it seemed like a sure blueprint for success.

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