Like Snapchat, Pandora Sees Cure in Programmatic Advertising
Pandora (P) is betting on programmatic advertising to turn around its dwindling fortunes in the advertising market. Its advertising revenue fell 3.9% YoY (year-over-year) to $214.6 million in the first quarter. Programmatic advertising is the automated buying and selling of online ad inventory, a model that has taken root in companies such as Facebook (FB) and Google (GOOGL).