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Like Snapchat, Pandora Sees Cure in Programmatic Advertising

Like Snapchat, Pandora Sees Cure in Programmatic Advertising

Pandora (P) is betting on programmatic advertising to turn around its dwindling fortunes in the advertising market. Its advertising revenue fell 3.9% YoY (year-over-year) to $214.6 million in the first quarter. Programmatic advertising is the automated buying and selling of online ad inventory, a model that has taken root in companies such as Facebook (FB) and Google (GOOGL).