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Is Amazon Ready to Compete with Roku with Ad-Supported TV App?

Is Amazon Ready to Compete with Roku with Ad-Supported TV App?

Amazon (AMZN) is reportedly planning to dive into ad-supported online TV services for its Fire TV users. The move would give stiff competition to Roku (ROKU), which is gaining on rising advertising revenue as well as The Trade Desk (TTD), which is spending aggressively in the connected-TV ad business.