Shazam Could Boost Apple’s Advertising Revenues
Toward the end of 2016, Apple (AAPL) tapped Comcast’s (CMCSA) NBCUniversal to be the exclusive seller of advertising space in its Apple News app in the US (SPY). Apple and NBCU agreed to share the revenue generated after giving a portion of it to Apple News publishers. The partnership with NBCU to sell commercial space in Apple News was viewed as Apple bringing on board an industry insider and expert to steer its advertising business so it could maximize its opportunities in the digital advertising industry.