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Can New CEO Bring JCPenney Back on Track?

Can New CEO Bring JCPenney Back on Track?

JCPenney (JCP) stock has risen 12.8% since the company announced the appointment of Jill Soltau as its new CEO on October 2. Investors welcomed the news of a new CEO who has about three decades of solid experience in the retail industry, which has included positions in companies like Shopko Stores, Sears (SHLD), and Kohl’s (KSS). Most recently, Jill Soltau was president and CEO of Jo-Ann Stores.