Here’s How Pandora Is Trying to Stimulate Growth
While Spotify (SPOT) is quietly cutting direct song licensing deals with independent musicians to grow and diversify its music library, Pandora (P) is busy cutting deals with distributors. Pandora is banking on distribution partnerships and advertising to drive growth. AT&T’s (T) recent move to launch new unlimited wireless plans has brought an opportunity for Pandora to grow its customer base and sales.