Is the Rising Marketing Cost Helping Netflix?
In order to maintain a strong foothold, Netflix (NFLX) continues to incur huge marketing expenses in both the United States and international markets. From the graph above, you can see Netflix’s marketing cost trend in the last five quarters. Netflix is facing cutthroat competition in its domestic market from other low-cost OTT (over-the-top) service providers, including Hulu and Amazon (AMZN) Prime Video.