Advertisement
New Zealand markets closed
  • NZX 50

    11,946.43
    +143.15 (+1.21%)
     
  • NZD/USD

    0.5936
    -0.0001 (-0.02%)
     
  • NZD/EUR

    0.5542
    -0.0004 (-0.07%)
     
  • ALL ORDS

    7,937.50
    -0.40 (-0.01%)
     
  • ASX 200

    7,683.00
    -0.50 (-0.01%)
     
  • OIL

    82.63
    -0.18 (-0.22%)
     
  • GOLD

    2,330.90
    -7.50 (-0.32%)
     
  • NASDAQ

    17,526.80
    +55.33 (+0.32%)
     
  • FTSE

    8,040.38
    -4.43 (-0.06%)
     
  • Dow Jones

    38,460.92
    -42.77 (-0.11%)
     
  • DAX

    18,088.70
    -48.95 (-0.27%)
     
  • Hang Seng

    17,201.27
    +372.34 (+2.21%)
     
  • NIKKEI 225

    37,994.97
    -465.11 (-1.21%)
     
  • NZD/JPY

    92.1850
    +0.0700 (+0.08%)
     

Is the Rising Marketing Cost Helping Netflix?

Is the Rising Marketing Cost Helping Netflix?

In order to maintain a strong foothold, Netflix (NFLX) continues to incur huge marketing expenses in both the United States and international markets. From the graph above, you can see Netflix’s marketing cost trend in the last five quarters. Netflix is facing cutthroat competition in its domestic market from other low-cost OTT (over-the-top) service providers, including Hulu and Amazon (AMZN) Prime Video.