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Here's How Starbucks' Rebound Plan Might Go Wrong

Here's How Starbucks' Rebound Plan Might Go Wrong

Starbucks (NASDAQ: SBUX) has a new rebound plan. Just a few months after outgoing CEO Howard Schultz said that management had some ideas to "reinvent the company," investors now have clarity on those initiatives. Starbucks is aiming to adjust to evolving demand trends that are increasingly favoring on-the-go coffee consumption.