Over the last five years, share prices of Starbucks (NASDAQ: SBUX) have nearly doubled and significantly outperformed the S&P 500 index. The best barometer of Starbucks' brand is the growth in the channel development segment. This segment only makes up 5% of total revenue, but it includes the branded products that Starbucks offers with Nestlé (OTC: NSRGY) (OTC: NSRG.F) and other partners at retail locations outside of its company-operated and licensed stores.