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Why Monster Beverage’s Margins Declined in Q3

Why Monster Beverage’s Margins Declined in Q3

Monster Beverage’s (MNST) margins continued to decline in the third quarter. The company’s gross margin fell to 59.8% in the third quarter compared to 62.6% in the third quarter of 2017. The gross margin fell due to the rise in certain input costs like aluminum cans and freight-in costs, the $11.6 million negative impact from the adoption of an accounting standard, higher promotional allowances, an unfavorable domestic product sales mix, and an unfavorable geographical margin mix.