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Why Did Alibaba Choose November for Its Bond Sale?

Why Did Alibaba Choose November for Its Bond Sale?

Alibaba’s (BABA) decision to float its $7.0 billion bond sale in November may have been a well-timed move designed to limit its costs associated with borrowing. Alibaba’s $7.0 billion bond sale was its second in three years after it last sold $8.0 billion in bonds in 2014. The Wall Street Journal reported that it marketed the bonds through roadshows in Asia, Europe (EFA), and the US.