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Twitter Is Accelerating Its Pursuit of Influencer Marketing Budgets

Twitter Is Accelerating Its Pursuit of Influencer Marketing Budgets

Fresh from reporting strong first-quarter financial results, Twitter (TWTR) unveiled more than 30 new video partnerships at the annual NewFront event in New York. Twitter also took the opportunity at the NewFront annual marketing conference to announce new influencer marketing programs. Additionally, Twitter is launching a program to help brands create live marketing content by tapping into the pool of talents available under Niche.