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How JD Is Using Its Birthday to Boost Sales

How JD Is Using Its Birthday to Boost Sales

Online retailers are increasingly using self-made shopping holidays to fuel sales, and JD.com (JD) is keeping up with the trend. While Amazon (AMZN) has its Prime Day and Alibaba (BABA) has Single’s Day, JD has its 618 Shopping Festival, which commemorates its founding on June 18.