Apple’s App Store: Its Ten-Year-Old Bet Is Worth $100 Billion
Apple’s (AAPL) app distribution business, the App Store, turned ten years old this month. The App Store was a bet that has paid off well for the company, sparking optimism that Apple’s other bets—including self-driving systems—could similarly impress down the road. When the App Store was launched on July 10, 2008, it had just 500 apps and a tiny number of developers.