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How Amazon’s Prime Fee Hike Affected Its Subscription Business

Naomi Gray
Updated
How Amazon’s Prime Fee Hike Affected Its Subscription Business

Amazon (AMZN) increased Prime program membership fee for monthly subscribers in January, and the upcoming 1Q18 report is expected to reflect the effects of the fee hike. Prime membership comes with numerous benefits, such as free delivery of items purchased on Amazon’s online retail site as well as grocery purchases from Whole Foods Market. Amazon acquired Whole Foods for $13.7 billion last year to bolster its position in the grocery sector, which is largely held by traditional retailers such as Walmart (WMT) and Kroger (KR).

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