Coca-Cola’s Volumes Continued to Be Unimpressive in 4Q17
Coca-Cola’s (KO) unit volumes remained unchanged on a year-over-year basis in 4Q17 as well as in full-year 2017. In full-year 2017, Coca-Cola’s sparkling beverage volumes fell 1%. Coca-Cola is trying to improve its beverage volumes by focusing on innovation of healthier products that cater to consumer needs.