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Is Amazon Trying to Build an Insurance Comparison Website?

Is Amazon Trying to Build an Insurance Comparison Website?

Amazon (AMZN) is considering building an insurance comparison website in the United Kingdom (EWU). It’s in talks with European insurers to see if they would contribute products to the creation of a UK price comparison site, according to a Reuters report. Amazon already has an extensive price-comparison service for products on its website, but if it launches its insurance price comparison site in the United Kingdom, it will be a separate offering in a new market.