How Activision Blizzard Keeps Improving Player Engagement
Can Activision Blizzard Beat Gaming in 2018? The daily time spent per user for Activision Blizzard (ATVI) was over 50 minutes for the second straight quarter and is now comparable to that of social media platforms such as Facebook (FB) and Instagram. Activision Blizzard aims to improve player engagement by focusing on in-game services, content updates, and features.