Amazon Expands Prime Discounts: What’s Its Long-Term Plan?
Amazon (AMZN) is preparing to release its 1Q18 results just as competition for low-income customers with legacy retailers such as Walmart (WMT) and Costco (COST) is picking up. In March, Amazon cut Prime membership fees for Medicaid recipients. With the cut, Medicaid recipients can purchase a Prime monthly plan for $5.99, instead of the regular price of $12.99 per month or $99 per year.