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Amazon Appears To Be Making A Killing on Private Brands

Amazon Appears To Be Making A Killing on Private Brands

According to Recode, citing data from research company L2, Amazon’s (AMZN) portfolio of private-label brands has expanded rapidly in the past year, a sign that its private brand venture could be bearing fruit. Amazon launched its first private-label brands in 2009, but that was followed by a few years of break. It is estimated that Amazon launched at least 60 private-label brands between the start of 2017 and the end of March 2018.