A Look at Electronic Arts’ Gaming Launches in Fiscal 2019
Gaming companies Electronic Arts (EA), Take-Two Interactive (TTWO), and Activision Blizzard (ATVI) bank heavily on successful franchises to drive revenue. A successful franchise can easily churn over a billion dollars for gaming companies. While EA has the FIFA and NFL sports franchises, Activision has the Call of Duty franchise. Take-Two has its blockbuster game Grand Theft Auto.