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Jack Daniel's Is Set to Get More Expensive in the EU

Jack Daniel's Is Set to Get More Expensive in the EU

The maker of Jack Daniel’s may be in need of a drink. Brown-Forman Corp. will have to raise prices for American whiskey sold in the European Union following the implementation of a 25 percent tariff, according to spokesman Phil Lynch. The higher prices, which he said will primarily impact Jack Daniel’s, will translate to about a 10 percent increase at the customer level.