Shares of Dish Network (NASDAQ: DISH) are up 17.1% as of 2:02 p.m. ET Friday in response to reports that Amazon (NASDAQ: AMZN) is considering a partnership with the company that could offer low-cost or no-cost wireless service to Amazon Prime subscribers. The same possibility was floated by The Wall Street Journal a little over a week ago. Perpetually looking for ways to attract and retain Prime subscribers (who tend to spend more at Amazon.com than non-Prime members), Amazon offers a suite of digital offerings like on-demand video, audiobooks, discounted restaurant delivery, and free shipping on most items ordered online.