Can AT&T Grow Its DIRECTV NOW Customer Base?
In the second quarter, AT&T (T) added 342,000 customers to its DIRECTV NOW video streaming service compared to 152,000 DIRECTV NOW net subscriber additions in the second quarter of 2017. This growth is primarily due to the growing preference for more flexible, modestly priced video streaming services over higher-priced traditional television packages. DIRECTV NOW had ~1.8 million customers on June 30.