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How Amazon Turned a Critic into an Ally

Rachel Gunter
Updated
How Amazon Turned a Critic into an Ally

Amazon (AMZN) is steadily changing minds. Apparel retailer J.Crew has now joined the growing list of big-name retailers lining up to sell their items on Amazon’s online marketplace. It once rejected the idea of listing products on Amazon’s platform. But times have changed, and understanding seems to have gotten better. And maybe J.Crew is betting that the potential benefits of selling on Amazon will outweigh the risks of doing so since Amazon is currently its competitor in the apparel retail business.

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