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Why Amazon Wants to Expand Its Local Content in India

Why Amazon Wants to Expand Its Local Content in India

With a population of more than 1.3 billion people, India has become the fastest-growing market for Amazon’s (AMZN) video service, Amazon executive Tim Leslie told Reuters recently. Prime Video, Amazon’s streaming video service, is a component of Amazon’s Prime membership program that offers members benefits such as free delivery of goods purchased from Amazon’s website and an array of digital entertainment services.