World Cup Fever Fuels Second-Quarter Growth at Televisa
Mexico’s World Cup run may be over, but the team brought a windfall to Grupo Televisa SAB last quarter. Televisa, the world’s biggest producer of Spanish-language television, saw programming sales climb 36 percent in the second quarter -- helped by demand for soccer broadcasts. Advertising revenue also surged, fueled in part by a new strategy that links prices to ratings.