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What’s Amazon Getting from the Snapchat Deal?

What’s Amazon Getting from the Snapchat Deal?

Amazon (AMZN) has partnered with Snap (SNAP) in a program to send shoppers to Amazon’s retail platform. Snap is the parent of photo-sharing app Snapchat. The program introduces visual searches on Snapchat, whereby Snapchat users simply capture the image of a physical item using their smartphone camera to look it up on Amazon.