What Are Kohl’s Other Growth Strategies?

To boost sales numbers amid stiffening competition from online retailers, traditional retailers such as Kohl’s (KSS) are moving forward with many growth initiatives. Under its Greatness Agenda strategy, Kohl’s is revamping its merchandise offerings, emphasizing the omnichannel experience, and optimizing its marketing spending across channels. On its 4Q17 earnings conference call, Kohl’s management stated that due to the strong performances of the Nike, Adidas, and Under Armour brands, the company saw its active footwear and apparel comps rise 25% in 4Q17.