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How Activision Blizzard Continues to Expand Its Audience Reach

How Activision Blizzard Continues to Expand Its Audience Reach

Can Activision Blizzard Beat Gaming in 2018? The total MAUs (monthly active users) for Activision Blizzard (ATVI) at the end of 4Q17 stood at 385 million—marginally higher than the 384 million MAUs it had at the end of 3Q17. Activision had been focused on stabilizing its user base for its King segment by releasing new features and content into live games that would attract new players as well as increase user engagement.