Amazon Is Considering a New Offering and it Could Spell Trouble for Verizon and AT&T

Amazon (NASDAQ: AMZN) rose to prominence on the back of its now sprawling e-commerce business, which has become not only the largest digital retailer in the U.S., but also the world. While not all of its ventures have been successful, Amazon's track record has been sufficient to strike fear into the hearts of those it might rival. Oftentimes, stocks will fall at the mere prospect of having to compete with the company -- a well-documented phenomenon known as "the Amazon effect."