The love affair between Kiwi consumers and Apple gadgets continues unabated this Christmas, with iPhones, iPods and iPads again topping the list of the nation’s most searched items on Trade Me in the first week of December.
Trade Me spokesman Paul Ford said Apple products remained one of the hottest sellers on the online marketplace. "Apple has done a great job appealing to a wide cross-section of people, from tweenie kids wanting iPod touches through to hardcore tech geeks wanting the flashest iPhone money can buy."
The great outdoors was also a magnet for New Zealand gift buyers in 2012, with six of the most searched items used for al fresco activities. "Kiwis are set to make the most of the New Zealand summer with BBQs, tents, kayaks, trampolines, scooters and outdoor furniture all making the top ten list this year," Mr Ford said.
Elsewhere, Lego continues to be in hot demand, up to number two on the list after coming in eighth in 2011. "It’s staggering that a toy created in Denmark 80 years ago continues to be such a hot item in New Zealand in 2012, but Lego is the world’s most popular toy and Trade Me is no exception."
Mr Ford said Trade Me’s marketplace experienced a traditional boom in site activity in December with the pre-Christmas weekends of 8/9 December and 15/16 December expected to provide the high tide mark.
He said categories such as toys, travel and events, sports gear, and jewellery all peaked in December as many Kiwis opted out of the "stress and pandemonium" of bricks and mortar shopping, and made a beeline for the convenience and competitive pricing of ecommerce.
According to Nielsen Market Intelligence, more than 550,000 domestic unique browsers visited Trade Me every day last week. Mobile continued its stellar rise, with 32 per cent of all visits to Trade Me coming via a smartphone or tablet in November, up from 13 per cent a year ago.
"We expect mobile visits in December and January will go higher still as people use their smartphones to compare prices when doing the Christmas shopping and as another swathe of iPads and iPhones are unwrapped on Christmas Day."