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The Brand Liaison to Lead Licensing for Legendary ExerSaucer® Brand

·3-min read

NEW YORK, August 08, 2022--(BUSINESS WIRE)--The Evenflo Company is proud to announce the appointment of The Brand Liaison to lead a coordinated licensing program for its baby brand ExerSaucer® by Evenflo®.

ExerSaucer has been keeping babies safe, happy, and engaged for over 25 years, including creating the original baby activity center. Whether bouncing, twisting, or turning, ExerSaucer by Evenflo is the ultimate playground for a growing baby, offering sensory exploration with textures, colors, light, and sounds.

"When it comes to activity centers, the best and most trusted brand is ExerSaucer, the best in its class, and the name for baby activity centers." explained Karen Diamond of The Brand Liaison. "The ExerSaucer brand can now be licensed on a variety of complementary baby products."

Categories under consideration for licensing include toys, teethers, play centers for babies, STEM and musical toys, and outdoor play for toddlers. All licensed products promise to deliver fun and trusted engagement for safe play.

The Brand Liaison licensing efforts and products from licensees will be sold online and in-store at retail channels where the original ExerSaucer products can be found, including Walmart, Target, Amazon, department stores, off price and specialty channels. Products from licensees will also be included in coordinated marketing efforts with respected bloggers and publications that are relevant to today’s parents.

"We looked at licensing business expansion strategies and The Brand Liaison stood out as the best agency to help us meet our goals." explained Dave Taylor, CEO of Evenflo. "They understand our brand and share our mission for safe, happy, and engaged development."

About ExerSaucer

ExerSaucer is the original Baby Activity Center, keeping millions of babies safe, happy, and engaged for over 25 years. Our playful collection of activity centers, stationary jumpers, and door jumpers are designed to engage your child’s growing imagination and keep them safely contained.

About Evenflo

Evenflo Company, Inc. is a leading innovator, manufacturer, and marketer of baby and children’s products. Founded 100 years ago, the company is committed to meeting the needs of a new generation of parents who appreciate leading-edge security, smart design and technology, and everyday comfort and convenience. Its vast product portfolio includes on-the-go products, such as car seats, strollers, and push/pull wagons, as well as in-home gear such as highchairs, safety gates, and ExerSaucer. The company is the top supplier of baby and children’s products to leading retailers such as Walmart, Target, buybuy BABY, and Amazon. Evenflo is a wholly owned subsidiary of Goodbaby International Holdings Limited.

About The Brand Liaison

The Brand Liaison is a premier licensing agency representing both licensors and licensees in Fashion, Entertainment, Character, Children, Home, Sports, Food & Beverage, and Art brands. With a focus on creating new revenue streams for clients through licensing, strategic partnerships, and brand extensions. For licensors, The Brand Liaison helps commercialize opportunities that extend brands into complimentary product categories, to maximize their licensing potential. For manufacturers, The Brand Liaison assists in acquiring brands and developing strong licensing programs to help create long term retail success. In each case, The Brand Liaison works closely with clients to ensure that brand extension activities compliment the strategic goals and objectives. http://thebrandliaison.com

For more information on ExerSaucer licensing, email Karen Diamond of The Brand Liaison Karen@thebrandliaison.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220808005422/en/

Contacts

Karen Diamond
Karen@thebrandliaison.com

Christy Reiss, 585.489.5006
evenflo@matternow.com