By increasing consumer confidence in the assessment and pricing of their trade-ins, Bruce Auto sees significant growth in new customer acquisition
TORONTO, October 06, 2022--(BUSINESS WIRE)--PAVE, the world’s first automated vehicle inspection platform, today announced that Bruce Automotive Group, operator of eight dealerships offering new and pre-owned vehicles across Nova Scotia, has achieved significant sales growth by incorporating the PAVE automated vehicle inspection platform into its assessment and pricing of vehicle trade-ins by customers.
When owners request a trade-in price from Bruce Auto for their used vehicle, the transparency of the PAVE system – specifically the condition reports delivered using photos taken by owners on their smartphones – provides both dealers and their customers with confidence in the vehicle assessment.
"PAVE is a real business enabler that allows us to reach more customers at scale, empowering us to gain and maintain a competitive edge," said Adam Gladwin, a vice president of Bruce Auto. "Our goal is to do the best we can for our customers and ourselves. With PAVE, one does not come at the expense of the other."
As PAVE guides customers to capture internal and external images from specific angles, it can pick up damage that might otherwise have gone undetected and delivers a real-time value of the vehicle based on its current condition. Serious sellers appreciate the upfront feedback on the actual value of their vehicle and become invested in the process. This enhances the customer experience while making it easier for the sales team to identify and engage customers throughout the entire transaction.
Conducting over 4,000 appraisals a year, Bruce Auto uses PAVE to make it easy for every salesperson to access potential clients 24/7, 365 days a year. It’s a significant shift from the dealership’s growing reliance on third-party services and applications to determine vehicle values on over 2,000+ trade-ins a year. Prior to PAVE, the Bruce Auto sales team was removed from the pricing process altogether, limiting their ability to grow their knowledge and thoroughly engage customers throughout the buying process.
"Bruce Auto is smart about how they use technology to grow the business," said Brian Steinhauser, co-founder and co-CEO of PAVE. "The way they’ve incorporated PAVE into their sales process demonstrates why they’ve been around since 1927."
"We pride ourselves on being cutting edge, and PAVE is the right tool to take us into the future," says Gladwin. "High-quality images, coupled with the proper mix of AI models and human intelligence, enables us to price things right the first time in a digital-first environment."
PAVE will be exhibiting in booth #222 at the Digital Dealer Conference and Expo in Las Vegas, October 11-13, 2022.
PAVE is an automotive technology company that is reimagining how the world inspects vehicles. PAVE is powered by Intelligent Damage Detection capabilities, enabling anyone with a smartphone to complete a guided vehicle inspection by simply taking photos of their vehicle. Headquartered in Toronto, the team brings deep expertise from the automotive and technology industries, blending the best of both artificial and automotive intelligence. For more information, visit pave.ai.
About Bruce Automotive Group
Bruce Auto Group, operating under the Bruce name since 1927, is an award-winning automotive dealership group located in the beautiful Annapolis Valley, Nova Scotia. At the present time, we are proudly selling new Ford, Chevrolet, GMC, Buick, Honda, Nissan, Mazda, Chrysler, Dodge, Ram, Jeep and Hyundai vehicles as well as a huge selection of used cars. Bruce Auto Group is also proud owners of awards including one of Atlantic Canada’s Top 101 companies and Best Dealerships to Work for 2018, 2022 (Automotive News). In addition, we were named one of Atlantic Canada’s Fastest Growing Companies of 2013. More importantly, our organization has made a long-standing commitment to the community by supporting local sports and community events and partnering to grow local businesses. In our new facility, our dedicated team continues to provide outstanding service with a variety of new and used vehicles, parts and service departments and financing that will provide customers with a superior dealer experience.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221006005382/en/