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Commercial AI Adoption is Picking Up Pace But Only A Third of Businesses Recognise that Data Strategy Facilitates AI

Peak
·4-min read
Peak
Peak

MANCHESTER, United Kingdom, May 26, 2022 (GLOBE NEWSWIRE) -- Most businesses (90%) now use or plan to use Artificial Intelligence (AI) and even more (98%) have, or intend to, implement a data strategy. Yet new findings suggest that – while the success of each is reliant on the other – only one in three (35%) businesses with a data strategy say it includes provisions for Artificial Intelligence (AI). Decision Intelligence company Peak, released its State of AI, 2022 report today, highlighting that many businesses are making investments in both data and AI without connecting the two.

“AI is inherently a data technology, and must function as part of an overarching data strategy, yet the majority of respondents in this survey are thinking about the two separately,” said Richard Potter, co-founder and CEO of Peak.

The amount of data businesses produce is increasing exponentially and current predictions suggest businesses globally will create, capture, copy and consume 97 zettabytes of data this year alone.1 Implementing a data strategy is essential for defining how to collect, store and put that data to use.

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Peak’s State of AI report suggests that effectively leveraging their data is a priority for many businesses. One in two (52%) organizations with 100 or more employees now have a Chief Data Officer, and 86% have invested in a data lake or warehouse. Still, two-thirds (65%) of those with a data strategy have not made provisions for AI. Instead, data strategies are most likely to be focused on centralizing data within the business (55%), although establishing measurable goals for the use of data (54%) and managing security risks and compliance (53%) are similarly important goals.

The report also uncovered inconsistencies among leadership teams on data strategy. While 89% of CEOs said their company had a data strategy, only 63% of wider c-suite executives agreed.

This disconnect extends to perceptions of AI as well. Of the respondents in businesses that have or are working towards AI, 55% of CEOs thought the technology was being implemented throughout the business, compared to just 42% of other c-suite leaders.

“Our research also reveals that within many companies there is a lack of clarity around the overall AI strategy, even at the top levels of management,” said Richard Potter. “If businesses want to successfully implement AI and, critically, drive value with this technology, we need open discussion within a business to ensure everyone is aligned to and understands the vision.”

The report also provides a look at the regional differences in attitudes and progress being made in digital transformation, data maturity and AI adoption, with India more advanced than both the US and UK.

  • India is the most digitally ready country, with 52% of decision makers recognising high levels of digital transformation within their industries, compared to 36% in both the US and UK.

  • 75% of respondents in the US and 78% in India agree that their business is data driven, whilst this share drops to 58% in the UK.

  • Although Indian firms have more frequently attempted digital transformation, US firms had a slightly higher success rate.

Methodology
The report is based on a survey of 775 decision makers (senior managers and above) from the US, UK or India. Respondents were all from companies with 100 or more staff. Research was conducted for Peak by Opinium, in partnership with the Center for Economics and Business Research (Cebr). The survey ran from 19-25 April, 2022.

About Peak
Jointly founded in Manchester and Jaipur in 2015 by Richard Potter, David Leitch and Atul Sharma, Peak is on a mission to change the way the world works.

A pioneer of the Decision Intelligence category, its platform enables customers to apply AI to the commercial decision making process. Peak features three products – Dock, Factory, and Work – that can be leveraged by businesses at every stage of their AI journey to build apps that deliver against specific business needs. With features to support both technical and line-of-business users, Peak makes these apps widely accessible to everyone within a business, simplifying and accelerating adoption of AI. It is used by leading brands including Nike, ASOS, PepsiCo, KFC and Sika.

The company has grown significantly over the last three years and, in August 2021, Peak announced a $75m Series C funding round led by SoftBank’s Vision Fund II. The same year, it received a Best Companies 3-star accreditation, which recognises extraordinary levels of employee engagement and was ranked by The Sunday Times as one of the Best 100 Companies to Work For in 2020 and 2021.

1 Statista, 2022. Volume of data/information created, captured, copied, and consumed worldwide from 2010 to 2025 (in zettabytes). Statista.

Contact:

Mica Hahn
peak@praytellagency.com
510.206.3932