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Convive Wines Acquires Lifetime Vintage

The two companies combine forces to achieve their joint mission of making wine approachable for everyone.

NEW YORK, February 02, 2023--(BUSINESS WIRE)--Convive Wines, a wine retail and ecommerce company out of New York City, announced today its acquisition of wine marketplace Lifetime Vintage.

Lifetime Vintage, founded in 2019 with a mission to make wine approachable for everyone, partners with sommeliers and beverage professionals across the U.S. to help both consumers and companies with their wine needs. They work with corporate clients to plan engaging events virtually and in-person, send meaningful gifts to clients and colleagues, and curate great wine selections for happy hours. For consumers, their sommelier team provides a suite of wine curation services, such as helping to plan dinner parties, stocking up wine fridges, and sourcing fine wines for growing collections. They partner with licensed wine retailers to source and fulfill all wine shipments.

Convive Wines and Lifetime Vintage have worked together for many years, consistently growing their relationship due to the exceptional wine quality and value that Convive brings to the wine industry. Now, by combining forces, Convive is able to expand their corporate offerings, leverage Lifetime Vintage’s sommelier network, and grow their client base. Lifetime Vintage, in turn, can now offer their clients a broader selection of wines and have more control over the buying process, ensuring that their clients continue to receive a personalized experience.

"Because we’ve collaborated for years, we’ve seen first-hand the many synergies between our two businesses," says Lifetime Vintage CEO, Jordan Cook. "We’re excited about how we’ll be able to further enhance the client experience through this acquisition."

Convive holds a similar philosophy around wine, always putting the customer first. "We started Convive to improve the retail wine buying experience for everyone, from people newly into wine to experienced collectors," says Convive co-founder, Jesse Warner-Levine. "Our clients trust that our wine selection is not only high-quality, but great value. We look forward to bringing our passion for hospitality and personalization to this growing audience of fellow wine lovers."

About Convive Wines

Convive created their retail store and ecommerce platform to improve the wine buying experience for everyone - from people newly interested in wine to experienced collectors. They believe buying wine should always lack judgment, be personal, and fun. They focus their business on providing a trusted selection of wines at all price points, creating an enjoyable shopping experience, and meeting the client where they are and how they prefer to shop.

About Lifetime Vintage

Lifetime Vintage was founded in 2019 by Jordan Cook, Daniel Reiff, and Dylan Robbins. They are a wine marketplace and experiences company that puts the sommelier at the center of everything they do. They work with both a corporate and consumer client base and have a mission to make wine accessible to everyone. Companies work with them to plan wine events, curate thoughtful gifts to send their clients, and personalize wine selections for happy hours and other wine needs. Lifetime Vintage also works with consumers to stock their wine fridges, plan dinner parties, and acquire fine wines for their collections.

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Jesse Warner-Levine