New Zealand markets open in 8 hours 2 minutes
  • NZX 50

    +102.52 (+0.89%)

    +0.0060 (+0.96%)

    +73.30 (+0.98%)
  • OIL

    +0.97 (+1.20%)
  • GOLD

    +38.20 (+2.17%)

The Difference Card Appoints Joseph Donovan as Chief Executive Officer

ARMONK, N.Y., September 28, 2022--(BUSINESS WIRE)--EB Employee Solutions, LLC, dba The Difference Card, in partnership with Northlane Capital Partners ("NCP"), announced today that Joseph Donovan will return to The Difference Card as the company’s new Chief Executive Officer.

Mr. Donovan first joined The Difference Card in 2008 as a Senior Sales Consultant and went on to hold increasingly senior revenue-related positions, culminating in his role as Chief Revenue Officer. During his tenure, Mr. Donovan accelerated the company’s growth by expanding its national footprint, creating new solutions, and further developing brokerage partnerships.

In 2020, Mr. Donovan left The Difference Card to help launch a benefits brokerage firm and serve as its Chief Revenue Officer. During his time there, he was responsible for helping build out its go-to-market strategy, which included sales and operations functions, and advising on the product roadmap and development.

Commenting on the appointment of Mr. Donovan, Steven Logan, Interim CEO and Board Member for The Difference Card said, "I am thrilled to welcome back Mr. Donovan to The Difference Card. His national sales expertise, robust knowledge of the health benefits industry, and deep relationships with brokers and producers makes him an excellent fit to be the next leader of this organization."

"This truly is a homecoming for me. I spent over 12 years of my career with The Difference Card, and I’m honored to be back as CEO working alongside a team I highly respect. I believe deeply in the mission of providing employers and their employees with improved benefits at a lower cost, and I am confident that The Difference Card will continue making a big impact in the employee benefits industry," said Mr. Donovan.

About The Difference Card

The Difference Card helps organizations maximize their health plan efficiency. By utilizing card technology, risk transfer solutions, and proprietary wellness strategies, The Difference Card has delivered billions of dollars in savings to its clients, while at the same time providing the highest level of employee benefits.

The Difference Card serves clients in all 50 U.S. states. To learn more about The Difference Card, please visit

Northlane Capital Partners partnered with management to acquire The Difference Card in June of 2021.

About Northlane Capital Partners

Based in Bethesda, MD, NCP is a middle market private equity firm focused on key segments within the healthcare and business services sectors, where its principals have invested more than $1.6 billion of equity capital. NCP’s strategy is to partner with industry leading companies and great management teams, aligning incentives to accelerate growth and build value. For more information, please visit

View source version on



Chris Calderone, Chief Revenue Officer
(914) 875-0100

For Press Inquiries, please contact


Sean Eagle, Partner
(301) 841-1377

Eugene Krichevsky, Partner
(301) 841-1399

Chase Edmonds, Vice President
(240) 319-4102